I worked with Cut By Fred on a full rebranding and the design of their new e-commerce platform. The goal was to evolve the brand’s image while staying true to its fun, outspoken, and eco-conscious DNA.

I developed a bold art direction where strong typography, vibrant colors, and playful shapes express the brand’s unique energy. The graphic system was built as a flexible toolkit—designed to live across packaging, social media, and the website.