Kultt is an online platform dedicated to audio and video media, spotlighting everything that is or has become cult. Content is organized by categories like cinema, series, music, art, fashion, gaming, vintage, food, pop culture, and more. I created Kultt’s brand identity from the ground up, aiming to reinvent online media with a focus on fun, simplicity, and user-friendliness. The result is a vibrant and welcoming identity that encourages users to explore content they love, with a fresh, dynamic color palette that conveys energy and vitality.